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A creative and well-designed roller banner is the perfect media for standing out from the crowd and catching the eye of potential customers at a trade show or exhibition. There is a huge array of manufacturers and printers of banner stands, different designs, styles, and materials to choose from, so we have compiled the top tips to help you make the correct decision.

The important thing is to remember that a roller banner stand is a tool meant to increase customer traffic and consequentially, sales. It’s important to shop around for the best prices, just like when choosing the ideal shopping cart software for your business, so that it does not eat up too much of your advertising budget and turn into an expense that you cannot afford. Often, providers of large-format advertising will add on hidden extras for the graphic design and construction of the banner stand, so remember to take all of this into account when purchasing your roller banners.

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Most stands come with the manufacturer’s guarantee but some companies don’t offer this. Check with your supplier to find out what kind of guarantees they can give you in terms of refunds, maintenance, and repair before you make any commitments.

Whether your banner is for outdoor or indoor use, it’s advised that you always check with the manufacturer or supplier as to what solutions can be added to keep it stable and durable. Outdoor banners take a lot of beating, especially during the winter months. By ensuring that your banner can withstand different types of weather, it will help make it last for a long time.

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